Hot on the heels of last month’s Exhibit at the Harrogate International Nursery Fair, CleverstiX.com debuted it’s products at last week’s Housewares Conference.
The 2015 Housewares Conference, which CleverstiX.com sponsored, attracted a 200 strong audience of the houseware industry’s elite including representatives from Associated Independent Stores (AIS), Debenhams, Dunelm, Elys Wimbledon, Fenwick, John Lewis and Pro cook amongst others.
The Selsdon Park Hotel & Golf Club near Croydon played host to special guest presenters Ken Hom OBE, Janet Street Porter and Malcolm Harradine.
The special event marked the return of the colourful CleverstiX.com banners, featuring Ken Hom’s image and endorsement quote. As one of just 12 sponsors CleverstiX.com exhibited within a designated hall ‘The Street’ which delegates visited in-between attending presentation delivered by guest speakers including the following:
- Jeffrey Siegel, CEO of Lifetime Brands
- Yvonne Stinson, trading manager for Home at Argos
- Carol Paris, director general of the Horticultural Trades Association
- Tom Gill, creative director, Creative Media Solutions
- Sebastian Conran, CEO of product design and development studio Sebastian Conran Associates
- Shanker Patel, CEO of the Lords group of Companies
- Guy Cattell, retail consultant
- Bruce Crane, co-owner of award-winning cookshop Loose’s of Norwich and founder of housewares distributor TiCCuk
Yet again the CleverstiX ‘Jellybean Challenge’ proved effective in driving footfall to our Stand, and providing a ‘hands on’ practical demonstration of the product’s benefits. As result several new opportunities arose and related new announcements are expected in the near future.
A large number of contestants took part in the challenge, using either of the Science Museum, Kung Fu Panda or Hello Kitty pairs of CleverstiX, with highest scores being recorded by Mark Chapman of PR Direct and Simon Maghnagi of Forma who managed very impressive scores of 24 and 23 jellybeans in just 30 seconds respectively.
Visitors to the CleverstiX.com Stand could also leave their business card to be included in a Prize Draw, the winner of which would receive a ‘Tao Plus’ 4-piece Ken Hom Wok Set and cook book “100 Quick Stir Fry Recipes” – personally signed by the man himself. Thanks to all the good sports who took part, and special thanks to Ken Hom and to DKB for donating the prizes. The winner will be announced shortly.
Next for CleverstiX.com is an appearance at their first-ever Consumer Show – The Baby Show at Birmingham’s NEC during 15-17 May.