Expertly designed and implemented by Dragon Drop Publishing (DDP), the re-launched CleverstiX.com website is the result of a brand new design that introduces several new features with the key aim of supporting CleverstiX trade stockists in the following ways:

  • Increase product awareness in tandem with the impending Advertising and PR campaign designed to drive consumers to the website
  • Educate Consumers as to what the product is and what it’s key benefits are
  • Increase product desirability by leveraging the official Science Museum endorsement and licensed versions of Hello Kitty and Kung Fu Panda
  • Directly assisting all stockists by listing them in a dedicated “Where To Buy” section (list to increase after initial Science Museum shop exclusivity period)
  • Driving consumer web traffic to stockist’s own websites via direct links
  • Regularly engaging consumers via the “Blog+” updates, and Social Media campaign interaction including via Facebook and Twitter
  • Making dedicated announcements via “Blog+“, and Social Media whenever we supply a new Stockist or to work in a tandem partnership with a Stockist’s own marketing initiatives

CleverstiX.com Ltd. founder, Kevin North: “I approached DDP with the remit of designing a site that could effectively help our stockists by educating consumers about this brand new product innovation, and subsequently directing them to those retailers. It was clear that the visual impact of the product would be key to achieving this intention. DDP have done a fantastic job ensuring this vision was realised.”

ENDs.

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